Get More Sales by Improving Your Writing (Part 1): Crafting Ads That Attract Clients

Szymon Blaszczuk

August 9, 2024

Advertising,Marketing

Are your ads falling flat and failing to bring in new clients? You’re not alone. After nearly 20 years in marketing, I’ve seen countless ads that look great but don’t deliver results. If you want to change that and craft ads that actually attract clients, you’re in the right place.

What to Avoid in Your Ads

Let’s start by identifying what doesn’t work. Here are common ad pitfalls to avoid:

Dressing Up Like a Clown: Sure, it might get a laugh, but it’s not going to convince anyone to buy.
Using Cute Animals for Distraction: A cute puppy or kitten may catch the eye, but it doesn’t address the client’s needs.
Over-the-Top Visuals and Music: Epic effects and loud music might be memorable, but they often overshadow the message.
Being Vague: If your ad is unclear about what you’re offering, people won’t engage.

Crafting an Effective Ad: The Salesperson Approach

Instead of relying on flashy gimmicks, think of your ad as a salesperson—someone who needs to directly address the needs and problems of your potential clients. Here’s how to get it right:

Identify Your Ideal Client:
- Who is the perfect customer for your product or service? For example, if you offer chiropractic care, your ideal client might be someone with back pain.
Speak Directly to Their Needs:
- Your ad should start with a question or statement that resonates with your target audience. For instance, an effective opening could be, “Suffering from back pain?” This approach cuts through the clutter and directly addresses the prospect’s issue.

Overcoming the Blank Page Challenge

Facing a blank page can be daunting, but starting with simple, direct questions can help:

“Are you a business owner struggling to attract more clients?”
“Is back pain affecting your daily life?”
“Looking to shed a few pounds before summer?”
“Want to improve your golf swing?”

These questions get straight to the heart of your audience’s problems, making it easier to craft a compelling ad.

Building a Winning Ad: Key Steps

Start Simple:
- Keep your message focused on solving a specific problem for your ideal client. Simplicity is powerful.
Engage with Direct Questions:
- Use questions that address the pain points or desires of your target audience. This approach helps to quickly capture their attention and interest.
Prepare for the Next Steps:
- In Part 2 of this series, we’ll dive deeper into how to refine your ad and make it even more effective. Stay tuned for advanced strategies that will help you perfect your advertising approach.

Final Thoughts

Creating ads that actually attract new clients doesn’t require gimmicks or flashy visuals. By focusing on the needs of your target audience and crafting a straightforward, compelling message, you’ll be on your way to writing ads that deliver real results.

Ready to take your ad writing to the next level? Keep an eye out for Part 2, where we’ll expand on these basics and help you build ads that not only grab attention but also drive action.

Dont Hesitate To Contact Us

Would you like to know what we can do for you?