Why Your Social Media Strategy Feels Like a Bad Date (And How to Fix It)
August 14, 2024
First things first: If you haven’t checked out this article about Mass Marketing is Dead: Here’s What You Should Do Instead you probably want to start there. It’s worth it, trust me.
In today’s installment of our RSO series, we’re diving into how to craft an offer that doesn’t just look good on paper but actually grabs your ideal client’s attention and makes them act. Let’s get into it.
Here’s a classic blunder many businesses make: crafting offers that are as bland as a soggy toast. Take a marketing agency’s offer for instance:
Sound familiar? These offers are everywhere, and here’s why they don’t work:
So, how do you avoid being just another boring ad? Start by thinking from your customer’s perspective. Forget flashy gimmicks like laser shows or airhorns. Focus on what matters to them.
Here’s an Example:
Imagine you’re selling oil changes. Typical offers might say:
Yawn. Instead, consider what your customer really cares about:
This offer is not just about speed; it’s about addressing a common customer concern: “How long will this take?” You’re stepping into their world and speaking directly to their needs.
An effective RSO has three crucial elements, but we’ve only scratched the surface here. Stay tuned for the next part where we’ll delve deeper into the remaining elements that make an offer irresistible.
Want to See a Winning RSO Example?
Get in touch with us today. I’ll personally review your current marketing strategy, suggest improvements, and discuss how we can create an offer that truly resonates with your audience. No cost, no obligation. Just practical advice and strategies to boost your business.
Ready to make your offer rock solid? Fill out the form here: Free Marketing Analysis
Talk soon,
Szymon.