Why Your Social Media Strategy Feels Like a Bad Date (And How to Fix It)
August 16, 2024
The Pareto Principle? Forget it. The 80/20 rule is a cute idea, but it’s more like 5% of content is getting 95% of the attention. Why? Because the other 95% is as forgettable as your worst hangover.
So, how do you get into that magical 5%?
I’ll tell you. You write content that’s impossible to put down. You make it engaging, relatable, and—most importantly—worth their time.
Rule #1: Don’t sound like you’re begging. No one likes a wet noodle. Instead, write like you’re chatting with your best friend over drinks. Keep it natural, keep it real, and leave the corporate jargon at the door.
Short sentences. Punchy points. Every word should have weight. Long paragraphs? No thanks. Readers will peace out faster than you can say “content marketing.”
Your opening line has one job: keep the reader glued to the page. Once they’re hooked, it’s a chain reaction—they keep reading, scrolling, and, eventually, buying.
Don’t bore them with lines like, “We’ve been in business for 20 years, blah blah blah.” That’s a snooze fest, and no one’s sticking around for that.
Instead, try this:
Your headline and intro are your first sales pitch. Nail them, and they’ll want to keep going.
Here’s the cold, hard truth: Nobody cares about you or your business. What do they care about? How you can solve their problems. So, make them the hero of the story. Shift the focus to how your content benefits them, and you’ll keep them hooked until the very end.
Pro tip: Readers aren’t looking to read your biography—they’re looking for solutions. Get straight to the point: “Here’s how this helps YOU.”
You know what they’re thinking. They’ve got doubts, skepticism, and objections. Don’t shy away from them—address them upfront. Channel your inner David Ogilvy and remember: your audience isn’t dumb. Treat them with respect.
When they think, “This sounds too good to be true,” you counter with, “I get it. Here’s why it works.” Be transparent, show empathy, and back it up with facts. That’s how you earn trust.
While we’re not diving into CTAs today, let me give you a sneak peek: it’s all about guiding your reader, not shoving them. More on that soon.
For now, let’s put all this into action.
Talk soon,
Szymon
P.S. If you’d like me to help you out with this, or write your stuff, or help you write better stuff… that’s possible!
Get in touch with our agency today. If we’re a good fit I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.
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If you want to work together I’ll tell you exactly how that works, if you don’t want to work together that’s fine too. No hard selling, no pressure, no annoying sales tactics.
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