Why Your Social Media Strategy Feels Like a Bad Date (And How to Fix It)
August 18, 2024
magine this: when someone thinks of cola, they think of one specific brand. When they think of search engines, one company dominates their mind. That’s Top of Mind Awareness (TOMA)—being the first thing people think of when they need your product or service. It’s not just for big brands like Coca-Cola or Google. It can work for your business too. But how do you get there?
It starts with one simple tactic that most businesses overlook: introducing a Call to Action (CTA) that sticks.
Years ago, I had my own real estate firm. I did pretty well—so well that I was invited to a national contest for the best real estate agent in the country. The event was huge, with over 500 industry peers watching as I delivered a pitch.
Long story short: I won. How? I nailed my pitch by using one concept—CTA.
A Call to Action isn’t just for landing a quick sale; it’s the foundation for building top-of-mind awareness. When you repeatedly ask people to take action, you’re embedding your brand in their thoughts. And that’s what separates the best from the rest.
Let’s break it down: If you’re running a service business—whether it’s accounting, law, or real estate—how do you get the word out? Maybe you run ads, put up signs, or tell friends and family. These are all great starts, but they miss the power punch of a CTA.
A CTA is like turning on the marketing afterburners. Instead of just asking for attention, you’re giving people a reason to respond. “Download your free guide,” “Text us for a free consultation,” or “Enter your email for expert tips”—it’s these small, compelling hooks that turn a potential client from passive to interested.
But here’s the secret: You’re not just collecting contacts. You’re building marketing equity for today AND tomorrow. You’re creating a pipeline of potential customers, not just the ones who are ready to buy now, but also the ones who are thinking about buying later.
Without a CTA, your marketing is like shouting into the void. With a CTA, you’re engaging, asking for something back, and creating a system that feeds future marketing efforts.
Every ad, every flyer, every email should have a CTA. It’s an easy, cost-effective way to make sure you’re not only in people’s minds today but also tomorrow.
So, ready to be unforgettable? Add CTAs to every single piece of marketing you put out, and watch what happens. You’ll build relationships, credibility, and most importantly, Top of Mind Awareness.
Talk soon,
Szymon.
P.S. Curious about how I’d implement CTAs in your business? Do this:
Get in touch with our agency today. If we’re a good fit, I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in depth on a call.
No cost, no obligation.
If you want to work together, I’ll tell you exactly how that works. If you don’t want to work together, that’s fine too. No hard selling, no pressure, no annoying sales tactics.
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