Why Your Social Media Strategy Feels Like a Bad Date (And How to Fix It)
August 25, 2024
Great writing is more than just words on a page—it’s your secret weapon. It grabs attention, draws in clients, and positions you as the go-to expert in your field. Done right, it can be your most effective sales tool.
But there’s a problem.
Most writing? It’s awful. Stale. Boring. Full of jargon and pointless fluff. It doesn’t matter where you are in the world, this is a universal issue.
Why is it so bad?
School didn’t teach us how to write for business. Writing is different from speaking, and few people know the tricks that can transform lifeless words into something that sparks action.
But let’s skip the blame game. What matters is fixing it. So, let’s get started.
Over the next few posts, I’ll share tips on how to write articles, scripts, blog posts, and even tweets that capture attention. But don’t worry—I’m not about to throw grammar jargon at you. We’re leaving that to English teachers.
This is about writing words that sell.
You could write the world’s greatest blog post, but if no one reads it, it’s a waste. The first step is making your content inviting.
Think about a newspaper. Lots of text, tight spacing, no breaks. Just looking at it can feel overwhelming. Now, compare that to the format of what you’re reading right now.
Notice how the paragraphs are short?
The sentences are simple.
There’s room to breathe.
That’s intentional. Your brain isn’t fighting to process too much information at once. This makes it easier for you to keep reading.
Does this mean you should dumb everything down? Talk like you’re explaining things to a 5-year-old? Absolutely not.
But it does mean you need to format your writing in a way that’s digestible, no matter the length. Whether it’s a blog post, an email, or a video script, you’ve got to hook your reader and keep them engaged. And that starts with how you structure your content.
This is just the beginning. There’s more to come, so stay tuned.
Talk soon,
Arno
P.S. Want to know how I’d ensure your prospects can’t stop consuming your content? Here’s what to do:
Get in touch with my agency today. If we’re a good fit, I will personally take a look at your company and your marketing, come up with a strategy of what I’d do differently, and discuss it with you in-depth on a call.
No cost, no obligation.
If you want to work together, I’ll explain how it works. If not, that’s totally fine too. No hard selling, no pressure.
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