Why Your Social Media Strategy Feels Like a Bad Date (And How to Fix It)
August 30, 2024
In our series on enhancing your writing to captivate customers, we’ve already covered engaging content and effective use of the BAR test. If you missed the previous articles, check them out here: Crafting Ads That Attract Clients and The Undefeated BAR Test.
Today, we’re tackling a major sales killer: waffling. It’s that overly verbose, weak language that does nothing but dilute your message and bore your readers. Let’s learn how to spot and eliminate waffling to make your writing punchy and persuasive.
Waffling often sneaks into our writing without us realizing. Here are some examples:
Before: “The meeting will be held at five and what will be discussed is ‘the sorry state of business writing’.”
After: “Meeting at five: ‘The sorry state of business writing’.”
Before: “I’m reaching out to you because we’ve been in the process of developing a new marketing system geared towards the generation of leads for home service businesses.”
After: “Reaching out because we generate leads for home service businesses. Interested?”
Before: “I know you’re probably busy and I don’t want to take too much of your time since your schedule is probably packed.”
After: “.”
Sometimes, it’s best to omit unnecessary pleasantries that don’t add value.
Passive language is like trying to chop down a tree with a flimsy spaghetti strand. It’s ineffective and unimpactful. Instead, use active language to cut through the noise. Here’s how:
Active Language: “The meeting’s at five. Subject: ‘The sorry state of business writing’.”
Concise Messaging: “Reaching out because we generate leads for home service businesses. Interested?”
By using direct, engaging language, you make your message clearer and more compelling.
Let’s banish waffling and embrace bold, decisive language. Write as if you’re breaking through barriers. Strong, assertive language not only grabs attention but also keeps your audience engaged.
Stop letting weak language undermine your sales efforts. Be bold, be direct, and watch your results improve.
Talk soon,
Szymon.
P.S. Want to see how I’d eradicate waffling from your content and keep your prospects engaged? Get in touch with my agency today. If we’re a good fit, I’ll personally review your company and marketing, develop a strategy, and discuss it in detail on a call.
No cost, no obligation.
If you choose to work with us, I’ll explain exactly how it works. If not, that’s perfectly fine too—no hard selling or pressure. Interested? Fill out this form: Free Marketing Analysis